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Blog > Case Studies > Client Case Study: Linden Street Brewery
Client Case Study: Linden Street Brewery
THE 30PROOF SOLUTION:
The first thing that 30proof did was to work with Lamoreaux and his business partner and documentary filmmaker 
Carey Petersen to create a new look for their website. 30proof did the initial design and then built it out into a working site, replacing a basic site that the brewery had been using since its inception. To reach the fan base and to expand the fan base, 30proof used some standard social media practices and worked along with the Petersen to build a Twitter and Facebook presence. Then 30proof worked with Petersen to create “LindenTV”, a full-fledged video site that was full of the inside story on the brewery. The videos answer the questions that the fan-base had about the growth of the brewery and also give them a rare chance to ‘be present’ on brewing days or to hang around backstage as the brewery functions. Traffic on the site has been climbing at a very high rate with more and more people watching the videos, joining Linden’s Twitter and Facebook pages, and commenting with Google Friend Connect.
