Client Case Study: Linden Street Brewery

THE PROBLEM:

Linden St. Brewery and Lamoreaux had no shortage of interest in their beers from the Oakland area. They had hosted Friday evening parties on the grounds of the Brewery for over a year and a half.  This grew from a small group of friends to crowds filling the parking lot to capacity.  When the events became too hard to maintain because of growth, Lamoreaux lost a valuable method of communicating with the brewery’s fans.   Word of mouth continued to grow and the brewery was unable to take control of the conversation. Will there be more parties?  Where is the beer being sold? The questions started piling up.  Lamoreaux needed to address them and to reach a larger audience.

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